For the second year in a row, Hyundai is grabbing headlines with a new vehicle. Gone are the days of Hyundai's budget car status. Today, the Korean automaker is a legitimate threat to the establishment, designing cars that look considerably more expensive than they really are.
The Veloster is perhaps Hyundai's most successful execution of its new design language, called Fluidic Sculpture. From the tight front end to the sculpted side creases to the powerful wheel arches, the Veloster's exterior is both aggressive and sleek. European design chief Thomas Burkle describes it best. "We used strong, fluid lines to sculpt a car which looks athletic while exuding a sense of constant motion, even when stationary."
Sales figures don't lie. Every month, Hyundai is gaining ground on the competition, selling 20% more vehicles than the previous year. The Veloster should only increase that trend.
www.hyundaiusa.com
Photo: Jeff Emerine | Location: Portland, OR
