BY CORINIA WILLIAMS
Celebrities and enthusiasts recently came out to toast the grand opening
of Breitling’s stunning new flagship store located on prestigious
East 57th Street in New York City. Brand ambassadors John Travolta, fresh
off his own Boeing 707, Wayne Gretzky, NFL star and broadcaster Boomer
Esiason and New York Islander Mark Streit joined eCityofStyle.com and other
special guests at this glittering celebration. Guest were treated to the
first look at the multi-level shop and gourmet cuisine created by famed
chef and Breitling friend Ming Tsai of Blue Ginger Restaurant in Wellesley
Massachusetts.
“Congratulations to Breitling on the opening of your flagship boutique.
The store pays homage to aviation, architecture, history and time,” Travolta
said as he led guests in a toast to the brand and to Breitling USA President
Marie Bodman. The new boutique’s location was selected for its appeal
to both domestic and international consumers who possess an affinity for
luxury and jet-set style. “The strategy is to showcase a complete
assortment of more than 900 timepieces—including exclusive and limited
edition watches—in
a manner that thoroughly reveals the brand throughout its history to
the present, giving our customers the ultimate brand experience,” Bodman
said.
The open front windows of the Breitling boutique are designed to welcome
Fifth Avenue shoppers and guests to the store. Bold but edgy iconic pop
artwork depicting aviation reflects Breitling’s spirit and brand
personality. A history wall highlights significant moments and innovations
in Breitling’s past, including
celebrated pieces that define the brand’s milestones in watchmaking.
The idea, according to the company, is to create a functional, warm and
inviting retail space in a modern architectural environment. Visit www.breitling.com for
more information, and also visit Style Picks to
see the Spring Must-have from Breitling.
Top left.
Mark Streit, John Travolta, Boomer Esiason, Wayne Gretzky.
Top right: The stunning
new Breitling store in NYC.
Side top:
The party was a luxurious affair.
Side middle:
Chef Ming Tsai served delectable snacks.
Side bottom:
Iconic pop art depicts the company's aviation history.
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